Collection: New Balance

Founded in Boston in 1906, New Balance built its legacy on arch-support innovation and performance running shoes, evolving into a lifestyle icon anchored by the N logo.

items: 95

New Balance

9060 Kids - Black with Phantom

Regular price: $150.00
Sale price: $150.00
Regular price

M3.5 M4 M4.5 M5 M5.5 M6 M6.5 M7

New Balance

9060 Kids - Black with castlerock

Regular price: $150.00
Sale price: $150.00
Regular price

M3 M3.5 M4 M4.5 M5 M5.5 M6 M6.5 M7

New Balance

9060 Kids - Raincloud with castlerock

Regular price: $150.00
Sale price: $150.00
Regular price

M3 M3.5 M4 M4.5 M5 M5.5 M6 M6.5 M7

New Balance

574 Kids - Black with white

Regular price: $100.00
Sale price: $100.00
Regular price

M3 M3.5 M4 M4.5 M5 M5.5 M6 M6.5 M7

New Balance

Sport Essentials Fleece Short 7 - Green

Regular price: $60.00
Sale price: $60.00
Regular price

S M L XL XXL

New Balance

Athletics Cotton T-Shirt - Toasted Sesame

Regular price: $45.00
Sale price: $45.00
Regular price

S M L XL XXL

The story

New Balance traces its roots to 1906, when William J. Riley founded an arch-support company in Boston, developing devices to improve foot health and support for police officers and factory workers standing long hours. That engineering-first approach carried into performance running shoes decades later, establishing New Balance as a favorite among serious runners for its focus on fit, comfort, and biomechanics over marketing hype. The brand's commitment to manufacturing in the United States and United Kingdom, alongside its refusal to pay athlete endorsement fees for decades, cultivated a reputation for substance over spectacle. Silhouettes like the 990, 574, and 2002R have since crossed over from performance gear into streetwear staples, prized for their understated design and premium construction. Today, New Balance balances deep running heritage with cult lifestyle appeal, anchored by its unmistakable N logo.