Goorin Bros was founded in 1895 by Cassin Goorin, a Lithuanian immigrant peddling hats from a cart in Pittsburgh. Five generations later, the family-run business has grown into one of America's most recognizable hatmakers, celebrated for its handcrafted felt fedoras, straw hats, flat caps, and trucker hats. Each collection blends old-world millinery techniques with irreverent, storytelling-driven design, often featuring whimsical animal motifs that give the brand its playful edge. Headquartered in San Francisco, Goorin Bros continues to operate its own hat shops and workshops, staying true to the hands-on craftsmanship that built its reputation over a century ago. Whether it's a wide-brimmed felt hat or a canvas snapback, every piece carries the brand's signature mix of heritage, quality, and personality.
